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Christmas is just around the corner and with it comes some of the busiest shopping days of the year. We’ve all heard about Black Friday and Cyber Monday but there’s arguably an even more important date on the shopping calendar coming up this weekend. Small Business Saturday, which is celebrated on the first Saturday in December here in the UK, is a grassroots campaign which highlights small business success and encourages people to choose small businesses over larger corporations. So how can you shout loud and proud about your favourite small retailers this Saturday? Here are a few ideas to get you started.
1. Leave an Online Review.
Leaving a positive review is a great, free way to show your support for small businesses. Your kind words could be just what someone needs to read before checking out a new brand or picking up something new from a small retailer. Leave a few honest and sincere words to tell others about some of your favourite products so they have the confidence to shop small.
2. Buy Gift Cards.
Buying gift cards for family and friends is a brilliant way to support small businesses and make a dent in your Christmas shopping at the same time. Aside from the sale being a much appreciate boost for the retailer, a gift card allows you to treat your loved one AND introduce them to your favourite small brands. They’re also super convenient if you’ve left things a little late. Here at Solace, our gift cards are delivered to you by email ready to be printed out and delivered on the day if needed.
3. Make Some Noise on Social Media.
Another free and easy way to support small businesses is to interact with and share their posts on social media. Because you don’t need to be a high-profile influencer to point people in the direction of somewhere new. Take pictures of your new purchases and tag the small brand or shop. This sort of promotion has a huge positive impact for small businesses as others love to see real people, especially people they know, enjoying new products.
You can also tag your friends into posts that would interest them. Enter competitions and giveaways. Comment on live videos and reels. All this puts the content in front of new prospective customers.
4. Support Small Businesses All Year Round.
When you buy from a small business, you are choosing real people and families over a large corporation. Which means each and every sale is valued and really makes a difference. Here at Solace, we’re grateful every day for our amazing customers who have helped us grow our small, family run business since we began in 2015.
Most of our small team are hardworking, part-time, working parents so when you purchase a piece of our hypoallergenic jewellery, comment on a post about our stainless steel studs or drop us an email about an order, it's one of us that packs it up or responds to you. So thank you for your support, without it we wouldn't be able to create more jobs and bring more designs to the website. We hope you continue to shop small this Christmas and beyond to support small businesses like us. Trust us, it’s appreciated.